A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began.

After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.

  • SIMPLICITY IN DESIGN

    No flashy logos. No senseless details. Just the world’s most comfortable shoes, made naturally and designed practically. It’s that simple.

  • CONFIDENCE IN COMFORT

    Trying is believing. Give our shoes a shot for 30 days, and if you’re not walking on cloud nine, we’ll take them back—no questions asked.

  • MADE FROM NATURE

    The footwear industry often overlooks Mother Nature’s materials in favor of cheaper, synthetic alternatives. We think it’s time to change that.

The journey to making better things in a better way is a long one, and we’re just getting started. Here are a few of our proudest moments so far:

  • B CORP

    As a certified B Corp, we do business differently. The environment is a stakeholder here, and how we treat it is just as important as the bottom line.

  • SOLES4SOULS®

    Thanks to our friends at Soles4Souls®, lightly used Allbirds find new life all around the world, helping communities in need thrive in the process.

  • RECYCLED PACKAGING

    We reimagined shoe packaging, using 90% post-consumer recycled cardboard that serves as a shoebox, shopping bag, and mailer all in one.

The Allbirds Approach

  • Wear-All-Day Comfort

    Lightweight, bouncy, and wildly comfortable, Allbirds shoes make any outing feel effortless. Slip in, lace up, or slide them on and enjoy the comfy support.

  • Sustainability In Every Step

    From materials to transport, we’re working to reduce our carbon footprint to near zero. Holding ourselves accountable and striving for climate goals isn’t a 30-year goal—it’s now.

  • Materials From The Earth

    We replace petroleum-based synthetics with natural alternatives wherever we can. Like using wool, tree fiber, and sugar cane. They’re soft, breathable, and better for the planet—win, win, win.