Through Better Business

But what does “better business” look like? With the sustainability bandwagon getting more and more crowded, it can be tough to know. That’s why we’re laying out our vision in plain English:

  • Establishing a 3 step approach to hold ourselves accountable
  • Outlining priorities to reduce our footprint
  • Committing to concrete changes by 2025

The fashion industry dumps 2.1 billion tonnes of carbon dioxide into the atmosphere every year. That's equal to the pollution from 456,707,817 cars in the same timeframe. Why so much? Because our industry loves fossil fuels—to power factories, ship things, and make materials. In other words, most of what we wear is made from plastic, and plastic comes from oil, a fossil fuel.

It wasn’t always this way. In fact, humans really only became obsessed with plastic over the last 80 years. So we asked ourselves, “Would it be better if we went back to making things from natural materials?”

Our Materials

Climate change is a complex topic. Which is why we’re focused on what we can control: driving our emissions to zero. We do this with a data-driven approach, investing in projects, systems, and tools that maximize our potential for positive impact. Today, we have a three-part approach to address our climate impact: we measure our emissions, reduce our footprint, and work to support the removal of carbon emissions from the atmosphere.

Measure

We measure everything that contributes to our carbon footprint, from the factory floor to the lights in HQ.

Learn More:

WHAT'S IN A FOOTPRINT

Reduce

We are continuously working to reduce our climate impact, driving carbon reductions through work in regenerative agriculture, renewable materials, and responsible energy.

Learn More:

REGENERATIVE AGRICULTURE
RENEWABLE MATERIALS
RESPONSIBLE ENERGY

Remove

While striving for longer-term climate goals, we are also working to support nature-based carbon removal projects that are more closely related to our value chain.

Learn More:

SUPPORTING CARBON PROJECTS

Regenerative Agriculture

Shifting our farming practices to create healthy soil, effectively removing CO2e from the atmosphere.

Learn More

Renewable Materials

Replacing virgin petroleum-based materials with natural and recycled ones, and inventing alternatives that don’t yet exist.

Learn More

Responsible Energy

Using cleaner fuel and electricity, and using less of them to begin with.

Learn More

Like we said, reducing our environmental impact has been our priority since day one. Here are just a few notable causes for celebration on our journey to zero emissions.

The Allbirds Approach

  • Wear-All-Day Comfort

    Lightweight, bouncy, and wildly comfortable, Allbirds shoes make any outing feel effortless. Slip in, lace up, or slide them on and enjoy the comfy support.

  • Sustainability In Every Step

    From materials to transport, we’re working to reduce our carbon footprint to near zero. Holding ourselves accountable and striving for climate goals isn’t a 30-year goal—it’s now.

  • Materials From The Earth

    We replace petroleum-based synthetics with natural alternatives wherever we can. Like using wool, tree fiber, and sugar cane. They’re soft, breathable, and better for the planet—win, win, win.